About this episode
Esteve Almirall is a Full Professor at Esade Business School. In the podcast's first episode he explains why 2026 could be the tipping point for AI agents, and why adoption moves at very different speeds across sectors. Competitive intensity is the deciding factor: technology and consulting firms adopt quickly because they have to, while industries with little competition feel less pressure to innovate. As he puts it, the shift is not only about the technology but about how society takes it up.