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EP 00220 May 2026

The Fifth Transformation Wave

with Albert Esplugas, CEO at Futuria Strategy

About this episode

Albert Esplugas is CEO of Futuria Strategy, with more than thirty years in technology, innovation and digital transformation, twelve of them at Microsoft and Amazon headquarters in Seattle. A former professor at ESADE, he recently published a book on AI written in collaboration with AI itself. Having lived through the PC, internet, mobile and cloud waves, he argues that AI is the biggest of the five because it democratises intelligence itself. The conversation covers the three-year window from experimentation to execution, how to connect AI strategy to business strategy, why human ingenuity will grow with AI rather than shrink, and how agents will connect the dots across organisations.

Highlights

AI: The Next Big Wave

AI amplifies what makes us human.

AI Strategy: Vision & Business Alignment

Aligning AI vision with the business.

AI: The New Electricity

A transformation as fundamental as electricity.

AI Strategy: Connecting Business & Tech

AI as the operating system of organisations.

AI Strategy: Business First

AI transformation in three minutes.